Affinity vs Attio
Why teams switch from Affinity to Attio
Affinity is built for relationship-driven dealmaking, and it does that well. But the per-seat price is steep and the data model is locked to its way of working. Attio gives you the same auto-captured relationship intelligence with a CRM you can actually shape.
We help firms migrate from Affinity to Attio and set up a workspace that matches how they source and manage deals.
Short answer
Affinity and Attio both auto-capture team email and calendar activity into a relationship graph. Affinity costs roughly $2,000 to $2,700 per seat per year and locks you into its People/Organizations/deal-list model. Attio Pro is $828 per seat per year, includes AI, and lets you build custom objects for how your firm actually works. Keep Affinity only if its specific VC workflow is irreplaceable for you.
The Affinity problem
Affinity earns its place by automatically capturing every email and meeting into a firm-wide relationship graph, so you can see who has the warmest path to a founder or an LP. That is genuinely useful for venture and dealmaking.
The friction shows up in two places. First, the price: per-seat cost runs into the thousands per year, and it is a sales-led annual contract. Second, the model is opinionated. You work inside Affinity's People, Organizations, and list structure rather than modeling your own objects.
Teams start looking at alternatives when:
- Per-seat cost makes it expensive to give the whole team access
- They want to track objects Affinity does not model cleanly
- AI and enrichment they want sit behind the top tier
- They would rather not sign an annual contract to try it
Where Attio wins
The same relationship intelligence, far cheaper
Attio auto-captures email and calendar activity across your team and surfaces who knows whom, just like Affinity. The difference is the bill: Attio Pro is about $828 per seat per year against roughly $2,000 or more for Affinity.
A data model you control
Affinity is opinionated around People, Organizations, and deal lists. Attio lets you create custom objects and relationships for funds, portfolio companies, LPs, or anything your firm actually tracks, without bending your process to fit the tool.
AI included, not gated
Affinity puts meeting intelligence and premium enrichment behind its most expensive tier. Attio includes its research agent, enrichment, and call intelligence on Pro.
Self-serve, no annual lock-in
Affinity is a sales-led annual contract. Attio is self-serve and can be billed monthly or annually, so you are not committing a year before you know it fits.
At a glance
| Dimension | Affinity | Attio |
|---|---|---|
| Core model | Relationship-intelligence CRM for VC and dealmaking | Flexible, data-first CRM with relationship intelligence built in |
| Best fit | Firms that live entirely inside warm-intro deal sourcing | Teams that want relationship data plus a CRM they can shape |
| Pricing | Roughly $2,000 to $2,700 per seat per year, sales-led | Free up to 3 users, then $29 or $69 per seat per month |
| Data model | Opinionated around People, Organizations, and deal lists | Custom objects and relationships from the ground up |
| AI | Meeting intelligence and enrichment gated to the top tier | Research agent, enrichment, and call intelligence on Pro |
| Buying | Annual sales-led contracts | Self-serve, monthly or annual |
Which one fits?
Attio is better if
- You want relationship intelligence without the per-seat sticker shock
- You need custom objects beyond people, organizations, and lists
- You want AI and enrichment included, not gated
- You would rather start self-serve than sign an annual contract
Affinity may be better if
- Your firm depends on Affinity's specific VC sourcing workflow
- You rely on its network and warm-intro scoring as the core product
- You are standardized on its deal-flow templates across the firm
FAQ
Is Attio a replacement for Affinity?
For most dealmaking teams, yes. Attio auto-captures email and calendar activity like Affinity, then lets you model your pipeline with flexible custom objects, usually at a much lower per-seat cost.
How much cheaper is Attio than Affinity?
Affinity runs roughly $2,000 to $2,700 per seat per year. Attio Pro is $828 per seat per year, often a 60%+ reduction.
Does Attio have relationship intelligence?
Yes. Attio captures interaction history across your team and surfaces who knows whom, with AI research and enrichment included on Pro.
Can you migrate our Affinity data?
Yes. Craftt migrates people, organizations, and deal lists into a clean Attio data model. Book a discovery call to scope it.
Ready when you are.
Two ways in. Pick the friction that fits.