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How much would Attio cost you?
Tell us what your business does and pick your current CRM. We show how Attio compares for a team like yours, which objects to model, and your annual and 3-year savings. List pricing verified May 2026.
The numbers
Affinity
$10,020/yr
Attio Pro
$4,140/yr
Annual savings
$5,880
59% • $17,640 over 3 yrs
Pick your industry above and we will show how Attio compares for a business like yours, which objects to model, and the plan that fits.
How Affinity differs from Attio
Affinity is a relationship-intelligence CRM built for VC and dealmaking. It auto-captures team email and calendar activity into a relationship graph, but the model is opinionated around People, Organizations, and deal lists. You adapt to its paradigm rather than modeling arbitrary business objects. Attio gives you flexible custom objects and real relationships on top of the same auto-captured activity.
- Attio Pro is about $828/seat/year against roughly $2,000+/seat/year for Affinity, a 60%+ per-seat cut.
- Attio includes its full AI suite on Pro. Affinity gates AI meeting intelligence and premium enrichment behind its top tier.
- Attio is self-serve monthly or annual. Affinity typically locks teams into annual sales-led contracts.
List pricing verified May 2026, billed annually, USD. Estimate only. Affinity pricing.
Short answer
Attio is free for up to 3 users, then $29/user/month (Plus) or $69/user/month (Pro), billed annually. Against HubSpot, Pipedrive, Close, and Affinity, teams that only need a CRM usually pay less on Attio Pro while getting custom objects and native AI that those tools gate behind higher tiers or omit entirely.
How we calculate this
We take your seat count times your current plan's per-seat price billed annually, then compare it to the equivalent Attio plan. Entry plans map to Attio Plus, feature-complete plans to Attio Pro. You can toggle either above.
Prices are public list prices verified May 2026, in USD. One-time onboarding fees (HubSpot) are shown separately. This is an estimate to frame the decision, not a quote.
FAQ
How much does Attio cost?
Attio is free for up to 3 users. Paid plans are Plus at $29/user/month and Pro at $69/user/month, billed annually. Pro adds custom objects and Attio's full native AI.
Is Attio cheaper than HubSpot?
For most teams that only need a CRM, yes. HubSpot locks custom objects behind its $150/seat Enterprise tier and adds $1,500 to $3,500 onboarding fees. Attio Pro includes custom objects at $69/seat with no onboarding fee.
How is the savings figure calculated?
We multiply your seat count by your current plan's per-seat price billed annually, then compare it to the equivalent Attio plan. Prices are list prices verified May 2026, USD. It is an estimate, not a quote.
Can you move my data to Attio?
Yes. Craftt migrates your contacts, companies, and deals into a clean Attio data model, from $800. Book a discovery call to scope it.
Ready when you are.
Two ways in. Pick the friction that fits.