Kops vs Craftt: an honest comparison of two Attio partners

Short answer: Kops and Craftt are both listed Attio expert partners, but they are not competing for the same job. Kops is a team of CRM implementation veterans working in Attio, at Advanced tier in Attio's directory with 5.0 from 8 reviews. Craftt is an AI-native Attio agency at Core tier with 5.0 from 16 reviews and 30 implementations, selling a published, flat-priced build — $2,500 for the full seven-day sprint — with six Claude agents included and a live-in-seven-business-days-or-you-don't-pay guarantee. Below is where each one is genuinely the better hire.

color:var(--color-text-heading)]">Disclosure. Craftt wrote this page, and we are one of the two options on it. So everything said about Kops here comes from their own website and their public [Attio expert directory listing, linked at the bottom — not from our opinion of them. Where they are better than us, we have said so. If you find something here that is out of date or wrong, tell us and we will correct it.

Who Kops is

Kops helps SaaS companies and B2B agencies build go-to-market systems with Attio as the backbone of sales operations. It holds Advanced tier in the Attio expert directory with a 5.0 rating from 8 reviews.

They report 8+ years in CRM implementation and optimisation across 50+ clients. The offering splits three ways: full implementation with structure design and best-practice consulting, CRM optimisation aimed at making an existing workspace cleaner and faster, and data migrations from HubSpot, Pipedrive, Zoho, Notion and others with zero data loss as the stated standard.

Their design principle is autonomy — setups that are scalable, simple to use, and built so the team does not need the consultant afterwards.

Where Kops is the better choice

Three things they do that we do not, or do not do as well:

Eight years of CRM scar tissue. Attio is three years old as a serious enterprise product. A team that has been implementing CRMs since before it existed has seen migration failure modes that an Attio-only shop has not.

Migration as a headline service. Kops leads with migrations and zero data loss. That is the right thing to lead with if your anxiety is 'we will lose ten years of history'.

Autonomy by design. Building so the client does not need you again is against a consultancy's short-term interest, and worth taking seriously when someone says it.

Where Craftt is the better choice

The AI layer. Six Claude agents ship with the build and keep working after handoff. Kops builds for autonomy through simplicity; Craftt builds for autonomy through automation. Both are valid, and they produce very different workspaces.

Published pricing and a deadline. $0 / $700 / $1,500 / $2,500 / $900 per month, live in seven business days or you don't pay. Kops quotes per engagement.

Attio-only focus. Craftt does not implement HubSpot, Salesforce or Pipedrive. Every hour of our practice goes into one product, including its newer surfaces — formula attributes, research attributes, workflows and the MCP server — which move fast enough that part-time attention shows.

Side by side

Directory tier and review counts are taken from the Attio expert directory at the time of writing; implementation counts are what each partner reports about itself. Both change, so check the directory before you decide.

What each costs

Kops does not publish figures. Craftt does: $700 for a migration on its own, $1,500 to fix an existing workspace, $2,500 for the full build. If the migration is all you need right now, the $700 route exists precisely so you do not have to buy a build to get your data moved.

For reference, Craftt's whole ladder is published on the pricing page:

• $0 — 48-hour written audit of your workspace or current CRM. Yours to keep and act on even if you never hire us.
• color:var(--color-text-heading)]">$700 — [standalone migration from your legacy CRM. Deduped before import, verified against your source, three business days. Credited in full against anything you buy next within 90 days.
• $1,500 — tune-up for an Attio workspace you already have. Data model and workflows reconfigured, broken automations rebuilt, up to three Claude agents.
• color:var(--color-text-heading)]">$2,500 — the [seven-day sprint. Full build, six Claude agents, Notion documentation, team training, 30-day post-launch tune-up. Live in 7 business days or you don't pay.
• color:var(--color-text-heading)]">$900/mo — [optional operating layer. Runs on your own Attio account. Cancel any time; nothing to unwind.

How to decide

Hire Kops if:

• your main risk is the migration itself and you want a team that has done many, on many platforms
• you want a deliberately simple workspace with no automation to understand
• you may move CRM again and want a platform-neutral partner

Hire Craftt if:

• you want the AI agents, not just a clean CRM
• you want to know the price before the call
• you want it live next week

If you are still weighing it up, the cheapest way to test either of us is to make us do something small first. Ours is free: a 48-hour audit of whatever you have now, written up, yours to keep whether or not you ever pay us a cent. If the audit is not sharp, you have lost two days and nothing else.

Also worth reading: every Attio expert partner compared side by side, how to choose an Attio implementation consultant, and what an Attio implementation actually costs.