Novrith (Marco Serafini) vs Craftt: an honest comparison of two Attio partners

Short answer: Novrith (Marco Serafini) and Craftt are both listed Attio expert partners, but they are not competing for the same job. Novrith (Marco Serafini) is a business operations agency that builds around Attio, at Advanced tier in Attio's directory with 5.0 from 7 reviews. Craftt is an AI-native Attio agency at Core tier with 5.0 from 16 reviews and 30 implementations, selling a published, flat-priced build — $2,500 for the full seven-day sprint — with six Claude agents included and a live-in-seven-business-days-or-you-don't-pay guarantee. Below is where each one is genuinely the better hire.

color:var(--color-text-heading)]">Disclosure. Craftt wrote this page, and we are one of the two options on it. So everything said about Novrith (Marco Serafini) here comes from their own website and their public [Attio expert directory listing, linked at the bottom — not from our opinion of them. Where they are better than us, we have said so. If you find something here that is out of date or wrong, tell us and we will correct it.

Who Novrith (Marco Serafini) is

Novrith, founded by Marco Serafini, is a business operations agency rather than a CRM shop. Attio is the command centre they build around, not the whole engagement. It is listed at Advanced tier in the Attio expert directory with a 5.0 rating from 7 reviews.

The pitch is that Attio becomes the strategic hub of an integrated operational ecosystem — the source of truth connecting sales, delivery and data across the business, rather than a standalone sales tool. The practice covers revenue infrastructure, data architecture, pipelines, automations, team permissions, ecosystem integrations, CRM migrations and AI-embedded workflows. Marco is also a ClickUp expert, which is where the delivery-side half of that ecosystem usually lives.

Their clients are digital agencies, SaaS companies, B2B tech businesses and startups.

Where Novrith (Marco Serafini) is the better choice

Three things they do that we do not, or do not do as well:

Sales and delivery in one system. For an agency, the handoff from won deal to delivered project is where money leaks. Novrith works on both sides of that line; Craftt largely works on one side of it.

ClickUp fluency. If your delivery runs in ClickUp, having the same person design both ends of the handoff is worth real money.

Permissions and governance. Team permissions get named explicitly, which most partners skip and which matters as soon as a workspace has more than a handful of people in it.

Where Craftt is the better choice

Narrower scope, faster and cheaper. An operations-ecosystem engagement is bigger than a CRM build by definition. Craftt does the CRM half for $2,500 in seven business days, with the price on the page.

Agents rather than workflows. 'AI-embedded workflows' and 'six Claude agents you own and can edit' are not the same deliverable. Ours are documented, handed over as a prompt library, and run on your account.

A cheap first step. $0 audit, then $700 if all you want is your data moved. You do not have to buy the ecosystem to find out whether we are worth hiring.

Side by side

Directory tier and review counts are taken from the Attio expert directory at the time of writing; implementation counts are what each partner reports about itself. Both change, so check the directory before you decide.

What each costs

Novrith scopes per engagement, which is appropriate — you cannot flat-price an operations redesign. Craftt flat-prices a CRM build because a CRM build is a known shape. If your problem spans sales, delivery and finance, our flat price is the wrong instrument and you should get a scoped quote.

For reference, Craftt's whole ladder is published on the pricing page:

• $0 — 48-hour written audit of your workspace or current CRM. Yours to keep and act on even if you never hire us.
• color:var(--color-text-heading)]">$700 — [standalone migration from your legacy CRM. Deduped before import, verified against your source, three business days. Credited in full against anything you buy next within 90 days.
• $1,500 — tune-up for an Attio workspace you already have. Data model and workflows reconfigured, broken automations rebuilt, up to three Claude agents.
• color:var(--color-text-heading)]">$2,500 — the [seven-day sprint. Full build, six Claude agents, Notion documentation, team training, 30-day post-launch tune-up. Live in 7 business days or you don't pay.
• color:var(--color-text-heading)]">$900/mo — [optional operating layer. Runs on your own Attio account. Cancel any time; nothing to unwind.

How to decide

Hire Novrith (Marco Serafini) if:

• the gap is between sales and delivery, not inside sales
• you run ClickUp, or another ops system that has to be wired into the CRM
• you want permissions, governance and process design, not just a workspace

Hire Craftt if:

• the CRM is the problem and the rest of the business is fine
• you want a fixed price and a fixed date
• you want the AI agents in your hands, editable, from week one

If you are still weighing it up, the cheapest way to test either of us is to make us do something small first. Ours is free: a 48-hour audit of whatever you have now, written up, yours to keep whether or not you ever pay us a cent. If the audit is not sharp, you have lost two days and nothing else.

Also worth reading: every Attio expert partner compared side by side, how to choose an Attio implementation consultant, and what an Attio implementation actually costs.