Crawl Walk Run vs Craftt: an honest comparison of two Attio partners

Short answer: Crawl Walk Run and Craftt are both listed Attio expert partners, but they are not competing for the same job. Crawl Walk Run is APAC's first Attio Expert Partner, at Advanced tier in Attio's directory with 5.0 from 14 reviews. Craftt is an AI-native Attio agency at Core tier with 5.0 from 16 reviews and 30 implementations, selling a published, flat-priced build — $2,500 for the full seven-day sprint — with six Claude agents included and a live-in-seven-business-days-or-you-don't-pay guarantee. Below is where each one is genuinely the better hire.

color:var(--color-text-heading)]">Disclosure. Craftt wrote this page, and we are one of the two options on it. So everything said about Crawl Walk Run here comes from their own website and their public [Attio expert directory listing, linked at the bottom — not from our opinion of them. Where they are better than us, we have said so. If you find something here that is out of date or wrong, tell us and we will correct it.

Who Crawl Walk Run is

Crawl Walk Run is based in Sydney and describes itself as APAC's first Attio Expert Partner. It holds Advanced tier in the Attio expert directory with a 5.0 rating from 14 reviews, and covers Attio implementation, consulting and support across Australia and the wider Asia-Pacific region.

The name is the method. Start where the business is, build a foundation that works, then extend it as the business grows — crawl, then walk, then run. Engagements are fixed price and phased, delivered in weeks, so you know at each stage what you are getting and what it costs.

Where Crawl Walk Run is the better choice

Three things they do that we do not, or do not do as well:

Your timezone. This is the whole argument and it is a good one. If your team is in Sydney, Melbourne, Auckland or Singapore, working with a Tallinn-based partner means your questions get answered while you sleep and their questions arrive while they sleep. A seven-day sprint that depends on quick answers is harder to run across a nine-hour gap.

Phased by design. Some teams should not buy a full build on day one. If your process is still moving, paying for a foundation now and extending later is genuinely the right sequencing, and Crawl Walk Run structures for it.

Local commercial norms. AUD contracts, local invoicing, and someone who can be in the room.

Where Craftt is the better choice

One sprint instead of several phases. Phasing spreads cost but also spreads elapsed time. Craftt's model is the opposite bet: the entire workspace plus six agents in seven business days, one price, one handoff.

Absolute numbers, not just a fixed-price promise. Crawl Walk Run commits to fixed pricing; Craftt publishes the actual figures — $0, $700, $1,500, $2,500, $900/mo — so you can compare before you book a call.

The AI layer is the product. Six Claude agents ship with every build. If AI-native is what you are buying rather than a well-configured CRM, that is the difference.

Side by side

Directory tier and review counts are taken from the Attio expert directory at the time of writing; implementation counts are what each partner reports about itself. Both change, so check the directory before you decide.

What each costs

Both sell fixed prices; only one publishes the figures. Craftt's are on the page. Crawl Walk Run quotes per phase after a discovery call, which is reasonable for a phased model but means you cannot budget from the website.

For reference, Craftt's whole ladder is published on the pricing page:

• $0 — 48-hour written audit of your workspace or current CRM. Yours to keep and act on even if you never hire us.
• color:var(--color-text-heading)]">$700 — [standalone migration from your legacy CRM. Deduped before import, verified against your source, three business days. Credited in full against anything you buy next within 90 days.
• $1,500 — tune-up for an Attio workspace you already have. Data model and workflows reconfigured, broken automations rebuilt, up to three Claude agents.
• color:var(--color-text-heading)]">$2,500 — the [seven-day sprint. Full build, six Claude agents, Notion documentation, team training, 30-day post-launch tune-up. Live in 7 business days or you don't pay.
• color:var(--color-text-heading)]">$900/mo — [optional operating layer. Runs on your own Attio account. Cancel any time; nothing to unwind.

How to decide

Hire Crawl Walk Run if:

• your team is in APAC and daily overlap matters
• you want to buy a foundation now and extend later
• you need local contracting and invoicing

Hire Craftt if:

• you are in Europe or the Americas
• you want the whole thing live in one week rather than staged over months
• you want the AI agents included, not scoped as a later phase

If you are still weighing it up, the cheapest way to test either of us is to make us do something small first. Ours is free: a 48-hour audit of whatever you have now, written up, yours to keep whether or not you ever pay us a cent. If the audit is not sharp, you have lost two days and nothing else.

Also worth reading: every Attio expert partner compared side by side, how to choose an Attio implementation consultant, and what an Attio implementation actually costs.